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Pay out for every view received its mainstream attractiveness mainly from sporting occasions. For the first time, it allowed followers to view activities which were broadcast all around the environment with out in fact being forced to be there in man or woman. The first main shell out for every view function took place on September 16, 1981 when Sugar Ray Leonard fought Thomas Hearns to the Welterweight Championship. A corporation in Nashville, Tennessee named Viacom Cablevision was the 1st one to provide this event plus they bought greater than fifty% of their shoppers with the struggle. This set quite a precedent for shell out for each perspective situations Later on. They actually obtained Sugar Ray Leonard to visit Nashville to promote the fight which produced the party this kind of substantial achievement.
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